PRIVACY POLICY

1. Introduction

Define & Dew respects your privacy and is committed to handling your personal information responsibly, transparently and securely.

This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you:

Visit our website;
Create an account;
Place an order;
Make a payment;
Subscribe to marketing communications;
Contact customer support;
Participate in promotions;
Leave a review;
Interact with our advertisements; or
Otherwise use our website or services.

By using our website, you acknowledge the practices described in this Privacy Policy.

Where applicable law requires consent, we will seek that consent before carrying out the relevant processing.

2. Who Is Responsible for Your Information?

For purposes of applicable data-protection laws, the data controller responsible for information collected through this store is:

[LEGAL BUSINESS NAME], trading as Define & Dew

Address: 101 Katherine Street, Sandton, Gauteng, 0084, South Africa
Email: support@definedew.com

Questions about privacy or requests relating to your personal information should be sent to the contact details above.

Where a Data Protection Officer or representative is legally required, the applicable contact information will be published here.

3. Information We Collect

Depending on how you interact with Define & Dew, we may collect:

Identity Information

Such as:

First name;
Last name;
Username or account identifier.

Contact Information

Such as:

Email address;
Telephone number;
Billing address;
Shipping address.

Order and Transaction Information

Such as:

Products purchased;
Product variants;
Quantity;
Order number;
Order value;
Discount information;
Transaction status;
Returns;
Refunds;
Chargebacks.

Payment-Related Information

Payments are processed through third-party payment providers displayed during checkout.

Depending on the provider, payment-related information may include:

Cardholder name;
Billing information;
Payment method;
Transaction reference;
Payment status;
Fraud-prevention information.

Define & Dew does not intentionally store complete payment-card numbers or card security codes on its own systems.

Payment information is handled by the applicable payment processor according to its own security and privacy requirements.

Device and Technical Information

We may automatically collect:

IP address;
Browser type;
Device type;
Operating system;
Language;
Time zone;
Cookie identifiers;
Website interactions;
Referring URLs;
Approximate location derived from IP address.

Shopping Information

Such as:

Products viewed;
Products added to cart;
Wishlist information;
Search activity;
Checkout activity;
Purchase history.

Customer-Service Information

When you contact us, we may collect:

Your messages;
Order number;
Photos or videos relating to damaged or incorrect products;
Return information;
Communication history.

Marketing Information

Where permitted, we may collect:

Email marketing preferences;
SMS marketing preferences;
Advertisement interactions;
Campaign engagement;
Promotional preferences.

4. How We Collect Information

We collect information:

Directly From You

For example, when you:

Place an order;
Create an account;
Contact us;
Join our mailing list;
Complete a form;
Request a return.

Automatically

Through technologies such as:

Cookies;
Pixels;
Analytics technologies;
Server logs;
Similar tracking technologies.

From Service Providers

Including, where applicable:

Shopify;
Payment processors;
Shipping companies;
Fulfillment partners;
AutoDS or other order-management/fulfillment technology providers;
Fraud-prevention services;
Analytics providers;
Advertising platforms.

5. Why We Use Personal Information

We may use personal information to:

Process Orders

Including to:

Accept orders;
Process payments;
Confirm purchases;
Fulfill orders;
Arrange shipment;
Provide tracking.

Provide Customer Service

Including to:

Respond to questions;
Investigate delivery problems;
Handle returns;
Process refunds;
Resolve complaints.

Operate and Improve the Store

Including to:

Maintain our website;
Improve usability;
Analyse performance;
Understand customer preferences;
Diagnose technical problems.

Protect Our Business and Customers

Including to:

Detect fraud;
Prevent unauthorized transactions;
Manage chargebacks;
Protect account security;
Enforce our Terms.

Comply With Legal Obligations

Including:

Accounting;
Tax;
Regulatory;
Consumer protection;
Data protection;
Fraud prevention;
Law-enforcement obligations.

Marketing

Where permitted by law, we may use information to:

Send promotional emails;
Provide offers;
Recommend products;
Measure advertising effectiveness;
Display relevant advertisements.

You may withdraw marketing consent at any time.

6. Legal Bases for Processing

Where laws such as the GDPR, UK GDPR or similar legislation apply, we process personal information using one or more lawful bases.

These can include:

Performance of a Contract

For example, processing information necessary to complete and deliver your order.

Legal Obligation

For example, maintaining financial or tax records.

Legitimate Interests

For example:

Preventing fraud;
Improving our services;
Protecting our business;
Providing customer support.

We balance these interests against your rights.

Consent

For example, where required for:

Marketing;
Non-essential cookies;
Certain advertising activities.

You may withdraw consent where applicable.

7. Shopify

Our online store is hosted on Shopify.

Shopify provides the ecommerce platform that enables us to sell products and services.

Information submitted through our store may therefore be processed through Shopify's systems in accordance with Shopify's applicable privacy and data-processing terms.

8. Payment Providers

Payments may be processed by Paystack and/or other payment methods displayed during checkout.

Payment processors may independently collect and process information necessary to:

Authenticate transactions;
Process payments;
Prevent fraud;
Complete refunds;
Meet regulatory obligations.

Their processing is subject to their own terms and privacy practices.

9. Fulfillment and Dropshipping Partners

Define & Dew uses third-party technology, suppliers, warehouses, shipping providers and fulfillment partners to process and deliver orders.

We may share information necessary to fulfill an order, including:

Customer name;
Shipping address;
Telephone number where required by the carrier;
Product ordered;
Variant;
Order details.

These parties receive only information reasonably necessary to perform their services or meet applicable legal obligations.

10. International Data Transfers

Because we operate an international ecommerce business and use service providers in multiple countries, your information may be processed outside your country of residence.

Where required by applicable law, we take appropriate steps to ensure lawful safeguards are used for international transfers.

11. Cookies and Tracking Technologies

We use cookies and similar technologies for purposes including:

Essential website functionality;
Shopping-cart operation;
Checkout;
Security;
Analytics;
Preferences;
Advertising;
Marketing attribution.

Where legally required, non-essential technologies are used only after appropriate consent.

For more information, please read our Cookie Policy.

12. Advertising and Data Sharing

We may use advertising services such as Meta, Google, TikTok or similar platforms if enabled.

These services may receive information about website activity to provide or measure advertising.

We do not sell personal information for monetary consideration.

However, some privacy laws use broad definitions of "sale" or "sharing" that can include certain advertising-related disclosures.

Where applicable, customers can exercise any legally available right to opt out through our privacy controls or by contacting us.

13. How Long We Keep Information

We retain information only for as long as reasonably necessary for:

Completing transactions;
Customer service;
Accounting;
Tax;
Fraud prevention;
Dispute management;
Compliance with applicable laws.

Different categories of information can have different retention periods.

When information is no longer required, we may delete or anonymize it unless continued retention is legally permitted or required.

14. Security

We use reasonable administrative, technical and organizational measures designed to protect personal information against:

Unauthorized access;
Loss;
Disclosure;
Alteration;
Misuse.

However, no internet transmission or storage system can be guaranteed to be completely secure.

Customers are responsible for keeping their account credentials confidential.

15. Your Privacy Rights

Depending on where you live, you may have rights including:

The right to know what information we process;
The right to request access;
The right to request correction;
The right to request deletion;
The right to request restriction;
The right to object to certain processing;
The right to data portability where applicable;
The right to withdraw consent;
The right to opt out of certain advertising or data-sharing practices;
The right to complain to an appropriate data-protection authority.

To submit a privacy request, contact:

support@definedew.com

We may need to verify your identity before fulfilling certain requests.

We will not unlawfully discriminate against a customer for exercising applicable privacy rights.

16. Children's Privacy

Our store is not directed toward children.

We do not knowingly collect personal information from children below the minimum age permitted by applicable law.

If you believe a child has provided information without appropriate consent, contact us so we can review and take appropriate action.

17. Changes to This Policy

We may update this Privacy Policy when:

Our services change;
Our technology changes;
Legal requirements change;
Our service providers change.

The latest version will appear on this page with an updated effective date.

18. Privacy Contact

Questions or requests regarding this policy can be sent to:

Define & Dew
101 Katherine Street, Sandton, Gauteng, 0084, South Africa
Email: support@definedew.com